This was our first time taking on a project with a company in this particular field. If we wanted to have any success, hours upon hours of research needed to be done. So that's what we did.

After sufficient research between Echo Media's teams was done, our strategy was pretty straight forward. We leveraged Pathfinder's LinkedIn channel to position them in front of industry leaders, over and over again. We posted blogs about success, though-leadership, and industry-specific topics with strong creatives to garner attention. Our LinkedIn SEO was also dialed perfectly to achieve this.

In our first 3 months, we blew their expectations out of the water. 

Our precision targeting worked out beautifully, with almost 70% of post interactions coming from senior-level accounts. We amassed almost 15,000 impressions, over 166% more than the industry average for B2B companies. The best part? The story isn't finished being written. As we continue to work with Pathfinder, the sky is the limit!