Axestreet Capital
Axestreet capital is a proprietary trading firm preparing for a huge launch. With such huge upside potential, it was mindboggling to see how their last agency handled everything. That's where we stepped in and analyzed their flawed marketing strategy, ensuring a grand slam launch in early May, 2025.
The Challenge
When we onboarded Axestreet Capital in March of 2025, they were on the cutting edge of proprietary trading. The problem? Nobody knew who they were. With less than two months until the launch, we were under the gun to put together the most effective marketing campaign to protect against a flop of a launch.
What We Did
Our strategy was clear. Be as loud as possible to disrupt the trading industry. We used clips from interviews of demo traders on Axestreet's platform. This allowed us to establish credibility within the industry. We stacked that with quick talking head Meta ads to target young traders just getting into trading, looking for some much-needed help. in specific industries that would find their software valuable. Right off the bat, our elite marketing professional's A/B tested multiple ad creatives and copy to optimize click-through rates. We then leveraged early bird deals for quick conversions.
What We Achieved
With our perfect strategy, here's just a little bit of what we achieved:
In just under 2 months, we increased social media engagement over 40% across YouTube, Facebook and Instagram. So much so, it wasn't just young traders that started noticing Axestreet. Companies started to notice the value in Axestreet's groundbreaking platform, leading to a merger in the following months.
+40%
ENGAGEMENT ON SOCIALS
1
MASSIVE MERGER
1
INDUSTRY TRAILBLAZER